Thursday, March 8, 2012

The Soft Drink Future

Blade Runner (1982)
dir. Ridley Scott

"Archaeology" ad for Pepsi (1985)
dir. Joe Pytka

Both film and commercial concept designs were by the late Ralph McQuarrie.


  1. Oh Blade Runner has some of the most beautiful shots. I can't believe how well that movie has aged. When my wife first saw it a few months ago she thought it was new within the last 10 years.

  2. It's a stunning film, and it's also amazing how simple some of the effects are. That opening landscape is pretty much just cutouts in smoke: