Saturday, February 5, 2011

The Badge

Mickey Mouse Club Badges (1936-1939)

Jurassic Park (1993)
dir. Steven Spielberg

Spielberg, the consummate Boy Scout, rather brilliantly made the logo for his family adventure-gone-wrong film a badge. Badges were popular as scouting and fan club giveaways in the 1950s and '60s, and these two Mickey Mouse Club examples are a template for the JP style.

The form and font of the logo, inherently commodified, suggest a safe Jungle Cruise-style simulated adventure that the park visitors expect. The brooding color scheme and looming presence of death, however, foreshadow what is actually to come.

Club badges from Retro Stu.

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